Mill 6 guns loaded holiday promotional strategy to be.doc

 PAGE \* MERGEFORMAT 14 Mill 6 guns loaded holiday promotional strategy ‘to be’ A lot of people talk about marketing, and immediately thought of the promotion, we can obviously see promotion strategy in marketing the system’s popularity and importance of the. The best promotional vehicle than a year in several major holidays, and holiday sales are usually 2-3 times higher than on weekdays. In the end of the Spring Festival, New Year’s Day festival in sales performance was ten times better, several ten-fold increase in the phenomenon. Therefore, King sought-made countless heroes, of course, also caused significant countless heroes ‘Merry’, and countless tears heroes ‘sad’. Is a festival associated with the promotion, why a few people happy and some unhappy? Just because the market more crowded, smoke flavor thicker, promotional activities, too many, do you Changba me on stage, I am not stepping down There you go again, attract the eye more difficult, far more than usual Nan Shangnan. This is the market for a visit. So how can the creation of a peak holiday sales peak? How to enhance corporate marketing relationships with customers, expand market share, better brand reputation? In a highly homogeneous market, so that shows their own business ‘unique marketing proposition’ it? In order to attract and capture more attention and purchasing power? A, promotions have strategic thinking Many enterprises lack of unified planning of promotional activities, lack of strategic design thinking, mostly to cope with changes in the market and competitors to do promotions and even more simply because of ‘a’ done promotions section. Also, some enterprises are to avoid greater losses caused by passively respond to, so they pre-empt the promotion, this promotion due to blindness, and often into the ‘promotion is to court death, non-promotion was waiting to die’ promotional cycle. Resulting in sales that some taste, but for promotion too often is too much marketing efforts, or th