Mixed drinks- products do addition subtraction marketing.doc

 PAGE \* MERGEFORMAT 4 Mixed drinks: products do addition subtraction marketing If anything, what is the mixed beverage ‘trend’, it can only say ‘innovation’ mixed drink is the ‘trend’, or to meet the psychological needs of the customer mix drinks, if you have to careful that it is able to form a ‘memory point ‘and good’ experience ‘of mixed drinks because the drinks industry, Steve Jobs is unlikely to occur, so we do not expect to create a’ great ‘drinks trend! However, the shape of everyone to drink, drink like there is still hope of products, such as Wahaha nutritional products like the fast lane. Nutrition Express has sold more than 100 billion last year, many people could not believe it, a bottle of milk drinks can do more than 100 billion? Of course, there are many nutritional Express tastes, there are several different sizes of packaging, but in general to said, or 500ML majority, so, anyway, nutrition Express success. The development of mixed drinks macro trends, some are healthy, complex, taste, experience, convenience to win, in view of the specific strategy: products do addition, subtraction marketing. What is the product to do the addition? First is to product development down homework, do the addition. The product itself is the best word of mouth. Priority is to improve the product’s ‘static sales force.’ Drinks popular to do, do not do pioneers, many companies want to ‘pioneer’, eventually became ‘martyrs.’ Appropriate innovation is needed, because the difference will have the opportunity to exist, the majority of enterprises are SMEs, can not have a lot of advertising support, then, how competitive, innovative and appropriate follow to do is point addition need. For example, such as packaging for a change, do a little addition and its herbal tea from the cans into the bottle, and more than three years of its herbal tea, made of billions of from zero size, which Compared to those who want a ‘positioning’ to defeat the practice of canned