Modern make-up sales - Tomorrow Never Dies.doc

 PAGE \* MERGEFORMAT 7 Modern make-up sales - Tomorrow Never Dies Cosmetics Monopoly Today is facing new challenges in the management of an enterprise, specialized in planning, hierarchical product structure, price transparency, competitive advantage in software technology is a general trend. Sentence: change with the change to survive! However, it is necessary to take more risks change and energy consumption, change in the behind to embrace the achievements are equally part of the company towards a major cause of decline. As the operation of the brand make-up was originally a difference in terms of operation and innovation in an excellent business opportunity, but the result is either unmarketable or hurried retreat, very few true success stories can be described as a happy 1000 worry! What are the reasons? First of all, choose to enter the make-up market, we must look at this area of analysis, in my point of view from the current mode of operation of the I is divided into the following four categories, namely the circulation, radiation, agents, terminal A circulation-type make-up mode of operation Flow of make-up mode of operation refers to the logistics and distribution through the wholesale market institutions, such as cosmetics, department stores stand for institutions such as the main marketing channels make-up operation mode of operation. He is a cosmetic make-up of the monopoly supplier of the most familiar mode of operation, its high prevalence, production and sales of big, historical sedimentation of the rich and the enormous scale of the industry make it a make-up operation of the mainstream. Advantages: Most of the product price is low; variety; purchase easy Disadvantages: Most of the weak brand awareness; product quality unstable; making process is simple; production techniques low; no market awareness of conservation To sum up, make-up is a cosmetics monopoly distribution operations essential commodities, but precisely because of the hig