Modern marketing ethics reform.doc

 PAGE \* MERGEFORMAT 13 Modern marketing ethics reform [Paper Keywords] modern marketing; ethics change; harmonious development of the [Abstract] modern marketing challenge is whether the design can meet the moral requirements are consistent with the purposes of the economic interests of the marketing model to resolve the transaction between the parties, as well as between stakeholders, conflicts and contradictions, so that the transaction of Mutually beneficial and win-win, co-existence. Solution to this problem would mean changes in the marketing concept and marketing ethics progress. Modern marketing in this area and made useful explorations, as compared with the traditional marketing, modern marketing, marketing idea, marketing properties, marketing principles, marketing methods, marketing purposes have changed, and promoted the growing harmony and order of business ethics. Context in the economy can not talk about morality, not merely made for the business requirements of the moral, but should pay attention to both interests are ethical. Therefore, the ability to design not only an ethical requirement but also to meet the economic interests of the purposes of marketing mode in order to defuse between businesses and consumers, trade between the parties, as well as stakeholders, conflicts and contradictions between, on the face of modern marketing challenges. Is the revolutionary performance of modern marketing in these areas has made great achievements, thus promoting business ethics and business ethics to a new level, so that business ethics has become increasingly harmonious. This change is not accidental, but a market economy to an advanced stage of development of the product, it contains an extremely profound ethical significance. 1, commercial marketing, the challenges facing Business marketing is to achieve commercial purposes and means of approach. In the past, a long commercial activities, merchant in order to gain more interest by taking