Motorolas weakness and the rise of domestic mobile phone brands.doc

 PAGE \* MERGEFORMAT 9 Motorola’s weakness and the rise of domestic mobile phone brands Ministry of Economic Restructuring and Management Division recently published statistical report to run, said the first half of the global mobile phone production has accounted for 1 / 3 of mobile phone brands sorting but also to refresh, beyond the waveguide to 15.01% No. 14.21% of Motorola’s 1, TCL also exceed 11.64% of Nokia’s 9.72%. In the simulator time, Motorola has finally summon wind and rain before the advent of the 3G very reluctantly stepped down, made even more unprecedented mobile phones accounted for 55.28% of domestic mobile phone market. Why then the domestic mobile phones is growing so fast it? Here fail to mention their common rival - Motorola. It is made by Motorola cell phone aimed at the foreign brands as represented by the development of weakness, only half of the achievements of today’s great cause. Where are the soft underbelly of Motorola? Foreign brands mobile phone industry in the long-term implementation of the acknowledged leaders in the following three reasons: First is the inherent demands of consumers and profound insight, followed by the core research and development capabilities, once again is a scientific marketing, and branding capability. The victory of domestic mobile phone due to the initial channel and the terminal, but the ultimate key to success lies in the understanding of competitors, let us Kankan Motorola’s their Achilles heel. One weakness: a strong urban markets, rural markets are weak and As the accumulation of foreign brands in the developed countries and urban fierce battle experience, has been taken on a city as the core strategy. Among the city, Motorola, Nokia and other well-deserved to become the first choice of consumers. However, in the rural market (in this case the broad sense of the rural areas, including the county, which may be referred to as large rural areas; below) to consumers on their awareness was not hi