Movie Marketing- Far beyond the implant.doc

 PAGE \* MERGEFORMAT 3 Movie Marketing: Far beyond the implant After embarrassing gt;gt; lt;lt; Thai, Chinese film market box office blowout. lt;lt; gt;gt; Iron Man 3 easily get 750 million, caused by youth lt;lt; gt;gt; also broke 700 million mark, suddenly downline lt;lt; crazy primitivegt; gt; close to 400 million regardless of the Hollywood blockbuster or the domestic blockbusters, all in this land earn pours. Bona Film founder in the winter forecast to 2018 Chinese box office will reach ten billion U.S. dollars, with today’s the North American market of similar size. In this comprehensive arts as a medium for marketing of branded content also will maintain double-digit growth, leaping into the development stage. “500 movie marketing has become a battleground.” Beijing Tong Culture and Media shares together Rudder Ltd. (hereinafter referred to as “co-Run” Resource Management Center General Manager Wang Xi Zi said that, but in addition to props show, trademarks exposure, clever dialogue, and many other familiar set implantable forms of advertising Herun that the marriage of the brand and the movie should play the greatest power, more work still under implanted outside. Integration in order to success “Embedded advertising face this embarrassing - did the lead offensive, not any more subtle effect.” Co-run media that the president Wang Yi-fei, integrated marketing can be a good balance this situation, “the brand may have to pursue within the film too much to show, they can seize the fuss after release, the integration of multiple propagation. “ A well-respected classic case of the Hong Kong AUDIO SPACE gt;gt; lt;lt; Departed provided Locations: Andy Lau and Tony Leung has been visited by the stereo store, the boss introduce them to a set of devices, “sweet treble, middle pitch, bass Jin. “movie without LOGO exposed, but in the subsequent Hong Kong Expo, AUDIO SPACE posted Infernal Affairs gt;gt; lt;lt; substantial authority posters, disguise a very