Ms. Wine- Wines new adventure.doc

 PAGE \* MERGEFORMAT 6 Ms. Wine: Wine’s new adventure In the men’s growing wine bow and nutrition, health care cases, further broken down, Ms. wine, they going to whether the prospects? But the vast majority of wine who seemed eager, as if this is an untapped virgin territory, one a bit impulsive. According to media reports in recent years, China’s major cities have a lot of drinking behavior in the number of women, is an annual 22% growth rate. In such a big situation, the wineries Fun push ‘Ms. wine’, said that so far, about a variety of as many as 40. , Held recently in Shenyang, sugar, tobacco and alcohol at the fall of 2003, ladies and wine is the limelight, in addition to ‘President’ of wine, each manufacturer has also introduced the ‘President’ beer, ‘Ms.’ exclusive liquor, ladies and liquor to take this opportunity formally to industry Liangmingshenfen, gain the wine market place. Ms. wine market in the end there does not exist? This is a big question mark should be a problem. Why? Men with a low degree of alcohol itself, and health care are moving in the direction of development, which Ms. wine with the characteristics of some of the low degree of overlap, that is, to some extent men wine is also suitable for drinking, Ms.. I know that the woman developed alcoholic wine was only a 4% to 7%, it seems more suitable for poor Jiuli woman drinking. Addition to the usual composition of grapes, the wine has been added Ms. honey, royal jelly, Chinese wolfberry, roses and other ingredients to enhance its nutritional function. But one thing should be pointed out that alcohol has always been not to exclude the presence of alcohol, you can imagine that if there is no alcohol, then alcohol can not be called wine and drinks may be called. The real question is, ladies and is an absolute crowd large, but the cultural impact of drinking too weak populations, that is, if she really a drink, and then she was a high degree of alcohol to drink, if she is not drink