MSN in China face.doc

 PAGE \* MERGEFORMAT 8 MSN in China face Until now, there are still many people the impression that MSN is also limited to a similar QQ chat tool, but the fact is that MSN was born in 1996, is a set of news, search, instant messaging, portal, a mixture of the worldwide to provide consumers with Internet services and to provide business opportunities to enterprises and business platform for more than 400 million monthly users access to MSN, now it is one of the three major U.S. portal site, but also the world’s largest Internet e-mail service provider. However, due to policy reasons, to enter China’s past three years, Microsoft’s MSN business a huge ‘naked’ leaving only the communication capabilities and mailbox services. Chinese-style 19 ‘Craze has become an overnight success’, in a joint venture with Shanghai Alliance Investment Co., Ltd. was established in Shanghai US msn Network Communications Technology Co., Ltd., after, MSN could not wait to the most assertive attitude to the crowd declared: MSN’s formal entry into China! However, after Yahoo, AOL in China face the embarrassment of defeat so that we can access MSN, and do not have much optimism, MSN exactly how to adapt to China’s Internet market? Huge problems facing the MSN division of Microsoft Greater China, Luo Chuan, director of the face. In fact, the answers are already there: Select the best of the Internet with local vendors. In China, MSN a total of nine selected local partners to support the nine characteristics of MSN channels, which is an established business strategies MSN worldwide rely on such a business strategy, MSN in the world has made considerable progress - the benefits of doing so is obvious, MSN can be easily put the concept of international and local experiences, it is almost effortless to get a very Chinese portal site. MSN itself is a very good brand, through the MSN Messenger in China’s development, has accumulated a very high reputation and very high-quality user groups. T