Motorcycle shop should Shen-xing.doc

 PAGE \* MERGEFORMAT 5 Motorcycle shop should Shen-xing In recent years, the national major motorcycle manufacturers in building brand stores all over the country one after another, and to build brand stores, as business expanded sales network, an important measure to improve market share. However, I believe, the motorcycle industry, store-building should be Shenxing. Motorcycle manufacturers and their great efforts to build stores as an important corporate marketing strategy is very simple. The past two years, the motorcycle industry, internal and external, in the national climate of economic downturn, industry, and internal also an urgent need major adjustment. Meanwhile, the motorcycle market, the glorious city has to be yesterday’s, motorcycles, big market quickly to the countryside. Motorcycle number of large enterprise companies in the first aware of this trend. In the sales network. Through wholly-owned, joint ventures, licensing, etc. began to aggressively build brand stores to raise brand awareness, on the other hand, through the construction of stores to become a bridgehead for the market penetration of the rural towns, to the rapid expansion of sales coverage, increase market share The purpose of the rate of the first to occupy large market in rural areas. From China’s motorcycle enterprises are facing a market environment, this has a strong forward-looking, indicating China’s motorcycle industry in the market storm has gradually matured. However, the operation of the store from the factory to see the results not very satisfactory. Investment is often not small, but the store has seen a large fall, Sales Outstanding was back in the enterprise as a whole the proportion of models not too great. Play the role of the factors that affect the stores, mainly in the following aspects: First, the implementation of monopoly of the product itself should have certain characteristics, namely, quality of the goods of the factory is indeed excellent, there are o