Name brand clothing Guangdong VV draft plan.doc

 PAGE \* MERGEFORMAT 6 Name brand clothing Guangdong VV draft plan Achievements from the name brand is the beginning, a good name, brand strategy for the formation and subsequent development. We are named according to five principles: A, nicely B, a good note C, a good recognition D, well-intentioned E, good communication, confirmed the image of VV clothing and harmonious image of the partners, consumers can see that people have heard of this brand soon will be what comes to mind. A good brand name is the brand are awareness, acceptance, satisfaction and even the premise of loyalty, brand name of the Lenovo brand to a large extent influence, and a direct impact on consumption of the product. The brand name as a core element of the brand or even a direct result of a brand’s rise and fall. Thus, an enterprise should determine the start of a favorable direction to convey brand positioning, and help to spread the name. The brand name, as far as possible to serve the purpose of marketing, so the need to consider the following basic strategies: 1, target market strategy Targeted at youth group, full of sunshine and vitality of the younger generation 2, the product positioning strategy A combination of fashion and trends, full of vitality indulgent 3, descriptive and arbitrary naming strategy Of the brand’s characteristics and personality and the interpretation of 4, international or local-based strategy Produced Localization characteristics of the formation of high-quality image of the 1, analysis In the casual wear market, too many brands to repeat the ‘ME TOO’ traditional leisure concept, the brand has been submerged in the sea. And in clothing design, each brand has a certain degree of similarity, difference of style is not prominent, of course, denied that the funds they rely on a strong and successful marketing strategies, has been popular with consumers and acceptance. Fashion is a stylish carrier, the majority of consumers prefer the rich fashion co