Name of a candy market the rise of prices in Guangzhou precise five-step method of adjustment.doc

 PAGE \* MERGEFORMAT 9 Name of a candy market the rise of prices in Guangzhou precise five-step method of adjustment China’s FMCG market, there is a complex, unique, regional and multi-level nature, enterprises in order to further enhance sales in the country must take the cross product development and extension strategy. Chinese private enterprises in the fast moving consumer goods market operations, most companies there is a very special phenomenon, that is, all provincial capitals and large cities generally do not do it, I call it “the capital of the phenomenon.” I served as a domestic assistant general manager of well-known candy companies, concentrating on the management of the market, when the brand’s national marketing team, excellent, overall sales have been very prominent, but the market has as yet difficult to Guangzhou on the amount the author and the Guangdong After a thorough market manager visits and investigation, found that the Guangdong market, the following problems: 1. not as a team, poor execution. 2. reseller business philosophy is poor, the low level of market operations, firms with a high degree of non-.3. far exceeded the cost of the modern path, drop in the bucket .4. poor two-thirds of the dealer inventory is too large. These four questions as a constraint to market the brand in Guangzhou, the root cause of a series of actions in view of this, I am the brand Guangzhou market in the precise positioning, re-operation of the market in Guangzhou precision-guided strategic planning. Precision-guided step: channel segmentation accuracy, precision set dealers Under normal circumstances, companies will be in the mature stage set up in each provincial capital city of one or two dealers, but such as Guangzhou, with 13 million population, diversification of sales channels, multi-level of the large city if it is normal business Dealers set the standard, clearly can not compound the development requirements of the city channels. To this