Nanjing Solar Water Heater Market Analysis.doc

 PAGE \* MERGEFORMAT 7 Nanjing Solar Water Heater Market Analysis In the country’s capital city, it can be said that apart from Kunming, Nanjing, outside the solar water heater of the most popular cities. Number of appliances price war broke out from here, and extended to the whole country, solar water heater had not been able exceptions, solar water heater between the many brands of ‘civil war’ and its relationship with gas, electricity competition is particularly fierce. There are indications that sales of solar energy products has matured and is now accelerating to snatch gas and electricity market share. First, increasing consumer awareness, demand for solar power steadily Since China’s first water heater in Yuhuan the birth of Taiwan Power Company, the electric water heater has been in Nanjing region is rapid development, the rise of solar energy only in the late ‘90s began. It is estimated that the Nanjing region, the total demand for water heaters has reached 600 million yuan, of which about 45% of electric water heaters, gas water heater accounts for about 37%, about 18% of the solar water heater, solar water heater is nearly 100 million yuan in annual sales . Obviously, solar water heaters account for the overall proportion of 11.2% is far higher than the national level. After 10 years of promotion, Nanjing solar energy market becomes increasingly sophisticated, consumers are increasing awareness of solar energy, overall consumer awareness increasing. Second, a number of solar energy products, brand awareness gradually increase Jiangsu is China’s most concentrated solar energy products production base, particularly in Yangzhou, Nantong, Changzhou and Nanjing, the number of solar energy companies is too numerous to mention. Production and marketing of the products are mainly vacuum tube solar water heaters, the pre-boring-type peace-plate solar drying has basically withdrawn from the market. Well-known brands, Jiangsu, local well-known regional b