Nanjing Tong Ren Tang moves.doc

 PAGE \* MERGEFORMAT 9 Nanjing Tong Ren Tang ‘moves’ ‘Heritage is more than enough innovation; every day,’ Zhan Zhuang ‘, never’ moves’; always thought that wine is not afraid dark alley, but I do not know the market economy farther and farther out of date. Go on like this, long-established traditional Chinese medicine will be eliminated. ‘Recently, medical office buildings in Nanjing, a bright and spacious office, Nanjing Tong Ren Tang Pharmaceutical Co., Ltd. (referred to as’ Nanjing Tong Ren Tang’), chairman of Feng Ding Jun passion for flying to the Medical Economic Daily News reporter about his’ Zhan Zhuang ‘said. Time-honored traditional Chinese medicine, a thick mysterious topic; time-honored marketing, an issue must be tackled. In November 2006, the state Department of Commerce published the first batch of ‘China time-honored’ list, in which time-honored traditional Chinese medicines accounted for 44 seats. This is an asset for future generations of our ancestors, how tradition and modernity, between the brand and the market, find a balance between tradition and innovation, enabling the time-honored TCM brand to flourish, the whole community is concerned, the industry is constantly exploration has been in the load forward. The face of traditional Chinese medicine industry to develop this historical thesis, Nanjing Tong Ren Tang trying to do? Intensified competition in the market today, ‘honored’ how ‘moves’? Lack of product strength, or lack of marketing power? Honored in the development of traditional Chinese medicine the biggest ‘weakness’ What is this? It seems that every head of a long-established and people are struggling to find. Therefore, the ‘brand diagnosis’ in these enterprises where quite lucrative. Inertia may be thinking, it could be with the herd, the old and famous enterprises, without exception, will first force in the product areas to find a cause, then the brand will be aging, outdated concepts, strategic adjustments, etc. shortco