National home appliance brand I see the market break through a.doc

 PAGE \* MERGEFORMAT 7 National home appliance brand I see the market break through a National home appliance brand has experienced nearly 20 years of brutal competition, many brands Sisha hard, many then mighty brand now has become the consumer long-buried memories, the history of home appliances in China to witness history, to survive in the precarious to today’s brands are bruised, can not survive. In the absence of long-term planning and quick success, the lack of a clear brand positioning strategy of ambiguity caused by the absence of systematic corporate culture which led to enterprises do not have cohesion, a serious brain drain, coupled with endless loopholes in corporate governance, the company stubbornly high costs, all the above reasons as well as enterprises do not have the core competitiveness. Terminal stores the cost remains high raw materials prices continue to rise and domestic brands of cut-throat competition in stark contrast to lack of a strong brand pull the product price is not high end marketing costs, a serious shortage of our national brand this banner is no longer fly high! In a strong attack by the foreign brands under the retreat, with ‘Pearl of the Orient’ also known as the Shanghai market has become dominated by foreign brands, many of the national appliance brands as’ tasteless. Wasteful to discard ‘is tasteless! Domestic home appliance brand in a city, this passive situation must be reversed, otherwise the consequences will be catastrophic, because such a market retreat is not the end but rather the beginning of a recession is the brand, whether it is from the brand’s long-term development perspective, or from the brand in the influence of the local angle, such a retreat in defeat in the primary market will affect the secondary market or even tertiary markets, today made the brand a city, this situation will soon be two, three markets tomorrow, as the foreign brand with the pace of expansion of chain stores never-ending! ‘For