Nanjing- Supor VS America the cut-throat in the contest.doc

 PAGE \* MERGEFORMAT 11 Nanjing: Supor VS America the cut-throat in the contest Marketing, there are many rivers and lakes, there are rivers and lakes there are terrible and bloody! In today’s fierce market competition, enterprises in order to grab market share, all kinds of SHOPPING new methods, new tactics can be described as an endless stream ... ... Nanjing is nationally renowned for the price of pelvic floor and the market’s most competitive city, where not only Suning, Gome, the five-star and other home appliances chain in the cut-throat, but will spend much more manufacturers are also engaged in competition, and shopping malls in the four smoke the competition red-hot, high altitude is not any advertising campaign or Cidaoxianhong price war by other means is unprecedented. National Day Golden Week, Supor, the United States the size of the domestic home appliance giant, two, but also the famous city of Nanjing launched a cut-throat contest. Price reduction Has always been a price war for Mainland enterprises to expand their market a ‘magic’, and applied successfully.Especially in the emerging field of Chinese household electrical appliance ,Is the use of skilled ,Once the order ‘Quality ‘Played as advertised by the foreign brands by surprise. Supor, the United States of their inevitable. Wal-Mart’s sales every month in Nanjing in 2007, both the neck and neck with the United States, in order to seize the low-end market, Supor released 99 rice cooker, a serious blow to America’s super-system in the business to seize the four Standees The 86 yuan market, the United States manager of the Nanjing branch to Wal-Mart stores inspection, immediately put the United States rice cooker instead of 126 yuan to 98 yuan to deal with Supor; price cuts, speed is money, and less than three days, Nanjing This rice cooker all terminals of beauty across the board adjustment in place. Price war, has always been domestic enterprises to participate in market competition, whe