Nanjing! Nanjing! Suning Why destroy more stronger.doc

 PAGE \* MERGEFORMAT 29 Nanjing! Nanjing! Suning Why destroy more stronger Base of the niche markets are often the enterprise market, is relatively higher than the input and output markets. Base of the market also has affects the overall strategic significance. If the loss of business base in the market often may affect the enterprise market as a whole to control. Therefore, the base of the market is never a greenhouse; guard-based businesses, but also should not be a greenhouse flowers. Never be able to easily create a base of evergreen. There is not experiencing much less wind and rain, so we can impregnable base for the market. Compared to Paradise ‘lost’ in Shanghai, Gome ‘Leiruo in the’ Beijing (prior to the acquisition of Dazhong, Gome and Suning in the Beijing market is between par), Triple Electric ‘lost’ in Shandong, Nanjing, known as a domestic appliance war land, whether it’s once golden sun, to challenge, but also the invasion of Yongle and Gome menacing ‘season-ending war’ ... ... To date, no matter the market situation changes, but dominated by local enterprises in Nanjing can be Kuiran appliance market has not move, which gives us a lot of inspiration. History of the Nanjing appliances Evergreen expedition base In the highly competitive but good household appliances, giants you come to me to continue to battle each other under the offensive and defensive capabilities that can become one of the few evergreen base, Nanjing, home appliances market really allows us to look at the history of the Nanjing appliance-based expeditions. 1, the first return - Xiaoshan Ban warfare aircraft carriers, Suning Appliance sudden emergence of Su Ning was set up, color TV, refrigerators, washing machines and other products are the hot product. Suning has homes ‘hot’ seek ‘cold’, exclusive air-conditioning. Suning start different, first of all chose a popular product, followed by the establishment of the Shoppes at the positioning of air-conditioning to do. To