National drunk driving crackdown pushing non-alcoholic beer Yanjing.doc

 PAGE \* MERGEFORMAT 5 National drunk driving crackdown pushing non-alcoholic beer Yanjing In recent days, walking in Foshan market, a restaurant discovered ‘Yanjing non-alcoholic beer’, is actually a first to promote the restaurant’s drinks. All the news media these days are concerned about the country’s crackdown drink driving incident, Yanjing at this critical point in pushing a new type of beer echoing current events really let us go along with the wine market, peer envy and amazement endless! Relevant data show that this ‘Yanjing non-alcoholic beer’, in fact, had been listed as early as 2002, and in early 2009 began to be promoted in the Guangdong market. Violation of the new category of cognitive To see the new category, consumers first instinct is to have the desire to try. In particular, the cost of not too high in trying circumstances. Coupled with business promotion, buy two get one, but also stimulate consumer interest in tasting. Novelty, usually new category listing the reasons why it seems very popular. Non-alcoholic beer tastes better do? Do not taste good. You Diansuan, as well as of astringency. ‘Will not ah! Yanjing’’non-alcoholic beer ‘beer girl immediately reply to our query. In order to verify her claim, come up with fold - alcohol removal process is the library’s national technology patents, ‘In the case of very low alcohol content is still intact to retain the traditional beer (authentic) Beer of the color, smell and taste . ‘ Why drink mouth and she said that inconsistency? This is the power of knowledge at work. Perhaps, really through chemical testing, ‘Yanjing non-alcoholic beer’ terms from the composition and structure, but reduced the alcohol content and other flavor compounds are a lot of beer. But, in the consumer taste ‘and in the past beer’ is not the same when the taste, plus see the ‘no alcohol’, ‘soft’ words, the consumer’s mind on the finds - this is not beer! In turn, has deepened his tongue finds that there will be