National Pits 1573- Tough and protect the price of war.doc

 PAGE \* MERGEFORMAT 8 National Pits 1573: Tough and protect the price of war Before and after mid-2012, a message circulated in the circle of the liquor dealers: in order to maintain the market price system, Luzhou manufacturers will be shot, fare the repurchase Guojiao 1573 to the dealer. Has always been the only manufacturer to the dealer ship, how have manufacturers “buy-back” that it exists? The order is out of control Since the beginning of this century, the date of birth, National Pits 1573 Luzhou given the responsibility for the erection of ultra-high-end brand image, the ex-factory price beyond Maotai Wuliangye: the ex-factory price of 52 degrees pits 1573 (268 yuan / bottle has been higher than the flying 53 degrees Maotai and Wuliangye ex-factory price of 52 degrees crystal bottle (218 yuan / bottle, 249 yuan / bottle. In the next ten years, the development of Chinese liquor “golden period”, the ultra-high-end liquor Maotai, Wuliangye, National Pits 1573, are playing with you chase me up “game to the end of 2011, Maotai, Wuliangye ex-factory price rose to 619 yuan, 659 yuan, National Pits 1573 in time for the Wuliangye prices ex-factory price by 659 yuan to 889 yuan (initially unplanned product prices after the uniform price of $ 889, the price increases by more than 30 %, the retail price adjusted to 1389 yuan, lower than Maotai (but higher than 1519 yuan (1189 yuan Wuliangye In fact, as Maotai liquor industry barometer of the actual retail price of more than 2,000 yuan, much higher than its retail guidance price. But in the eyes of some dealers, the National Pits 1573 some “up too far.” “National Pits 1573 much harder to sell.” Zhang Shan (pseudonym is a city in Hunan liquor dealers, mainly engaged in high-end liquor to his experience, National Pits 1573 retail price lower than Wuliangye, or both the price is similar, National Pits 1573 is still relatively easy to sell. National Pits 1573 ex-factory price rose, the actual retail price