National sporting goods companies- the beauty of channels of injury conceal the brand practicing internal force is benevolent side.doc

 PAGE \* MERGEFORMAT 10 National sporting goods companies: the beauty of channels of injury conceal the brand practicing internal force is benevolent side In 2009, China’s domestic growth rate second only to the sporting goods industry, the financial industry, the respondent has given local sports brand elated about it, the satisfaction of the “answer sheet” is a variety of factors contribute, but it is undeniable that, compared to other factors, China’s domestic market, sporting goods brand in the second and third line the channel layout is to facilitate the “answer sheet” of important causes, Li Ning, Anta, special steps such as more than 70% of the store brands distributed in the second and third tier markets, since channel construction and distribution network with relatively complete, with the dealers basically strong strategic relationship. However, in June 2010, Nike sent out the signal, plans to enter China’s second and third line or fourth-tier cities, and the introduction of low-end price NIKE series of different products, considering buying or introduce some other brands. Another giant Adidas has even begun action in the integration of second and third tier cities, while dealers in a more appropriate regional sales management team. Face of the international sporting goods brands in the Chinese market sinking Raiders channels, local sports goods brand painstakingly built over the years form a “channel barrier” can withstand the impact? Local sporting goods brands in China should do? Channel sinking of the dispute, the local sporting goods brands odds geometry If the 2008 national call to the countryside policies clear enough signal to convey, then look under the 2009 economic crisis, the rapid growth of domestic brands contrarian extent sufficient to prove that line the city’s consumer market is reaching saturation point, the future Chinese consumption the main market positions transferred to the second and third tier cities from cities, thes