Network Marketing in the brand personality of Discussion.doc

 PAGE \* MERGEFORMAT 13 Network Marketing in the brand personality of Discussion Summary: Brand personality is the core of today’s competition, where the corporate brand, brand personality and network marketing in the personal characteristics of closely related, this article from the brand personality characteristics; network marketing features; network marketing personality into the brand personality and create a better platform and discusses the opportunities in network marketing of the brand personality. Keywords:: personality characteristics of brand personality brand personality characteristics of network marketing network marketing Brand personality is the core of today’s corporate brand competition. Only by allowing product become a brand and become a personal brand, that brand personality-oriented in order to enable enterprises of products stand out, unique. The network marketing is there in space and time, speed, personalized service, which coincides with the brand of personalization has become an era in which consumers can better meet the needs of individual carriers. Therefore, this article from the network marketing oriented personality and brand personality argue this issue. Interpretation of the brand personality Personality. The human personality mainly held by their values, beliefs and daily cultivation of the personality traits to be. Personality, this is a representation of the concept of people’s character traits, in psychology, personality also known as personality, which includes three meanings: the first refers to the differences between individuals of those unique characteristics, also known as personality traits; Article 2 refers to a person’s stable personality traits, rather than momentary, emotional, and occasional performance; third, personality reflected in the individual’s actions and ways of responding to the environment, such as danger, different personality traits people have different performance, some people move forward,