Never buy a Toyota Reiz talk about Product Naming.docVIP

 PAGE \* MERGEFORMAT 4 Never buy a Toyota ‘Reiz’ talk about Product Naming One of my friends are pleased to Dege some time ago called me and said he finally selected him to buy a new car is a Toyota ‘Reiz’, and has paid a 10000 deposit, I also really happy for him. Two days ago I would like to ask him to call back not to mention the car, driving How does it feel, he Meihao Qi said: ‘Oh, never mind, for LaCrosse the’. Editor’s Note I said, he said: Enge (another one of our Guangdong sworn) is strongly opposed, saying that Cantonese-ri ‘Reiz’ as ‘mentally retarded’, I can not take all day ‘mental handicap’ filling the streets right? ! Want to come also, even in Mandarin, ‘Reiz’ can not be completely off ‘mentally retarded’ in to account. It reminds me of the other a Toyota car, originally called ‘hegemony’, now converted to ‘Prado’ any more. I do not understand Is Toyota’s marketing department, planning department or co-advertising companies and the like, and really do not understand a little bit of the Sino-Japanese history, really do not know how to ‘care’ about the Chinese people, who suffered torn and the objective existence of aggression national feelings, and even a Japanese car, also have to be on the road in China, rampant ‘hegemonic’ one? ! I feel that now many companies, many marketing consultants in the planning of the product naming, are into a dead end. They want to not how to make the naming more consistent product qualities and characteristics of the built-in, not how to make the product name itself has a sales force, they rack their brains how to ‘blockbuster’, how ‘language is not surprising death endlessly’, the result is often the forest for the trees, deviate from the a marketing nature. They think they can Huyou consumers, eventually the market is often counter-Huyou of a. The packaging of the past few years, like a pesticide bottles dark like I do not know so-called ‘Baoguo Qi,’ I do not know the Jianlibao the same so-called ‘Fifth Season