Neptune the three common-sense errors.doc

 PAGE \* MERGEFORMAT 4 Neptune the three common-sense errors Neptune the past two years pushed a few products are basically all with little success, industry analysts say many of its product options have problems; It was also said that its core values of the brand is not unified; It was also said that it is to capital operation. The beginning of Saatchi amp;amp; Saatchi advertising medical health care products companies had to find our Amy explore the Sea King of the problem lies. We say that it is the key problem lies in the, guilty of medicine and health products market in the three common-sense errors, which errors are tactical error is fatal error. We often say that lizards Team: Strategies wrong, all in vain. These three common-sense errors it is today. Sea King to do the brand? ‘Flagship Neptune brand, the establishment of Sea King brand groups, spread through the sharing of the cost savings of Sea King brand. ‘When we learned that the brand strategy Neptunus greatly surprised - Sea King to do is to medicine and health products ah, this is not court death do? Really familiar with medicine and health products market, everyone knows that medicine and health products companies, particularly in health care products companies, do not subject to the impact of textbooks, trying to do enterprise’s brand, if really want to do that, do the industry’s brand, such as channel branding , so that you are authorized distributors of this enterprise: a good reputation and good products sold; or let the doctor prescribe authorized you: business strength, professional, reliable products. Qianwanqianwan Do not push the brand to the consumer directly in front of it more harm than good. The reason is simple, pharmaceuticals, health care products there is an unavoidable problem is ‘efficient’. The best medicine, the best health care products, as consumers of individual differences, efficient can not reach 100%. Eat your medicine or health products, little effect or no effe