Need to co-brand positioning color.doc

 PAGE \* MERGEFORMAT 6 Need to co-brand positioning color Color makes all things seem filled with vibrant emotion. Color as an aesthetic form of the most common, present in all aspects of daily life. It is almost everything, everywhere he is in place with the color a close relationship. The brand positioning to the brand found the right one position, mainly refers to the brand to consumers a feeling, a result of consumers feel, such as brand grade, characteristics, personality, target groups and so on. When the brand positioning is confirmed, we will use a variety of channels and means to improve the positioning of the brand to enter and occupy the minds of consumers. Process, visual, auditory and experience the feeling of the composition of the consumer. As everybody knows, the visual demands of consumers can not do without color matching applications. That position and color what relationship? We’ll look at - targeting a segment. Parker Pen’s new achievements in its advanced business positioning pen’s dominance. ‘Breakthrough desire’ of the Pepsi-Cola and ‘to be cool by their own’ Coca-Cola a different position, so that individual young people and re-advertised ‘reunion conscious’ consumers have their own choice. The color also has a unique segment. Many portal sites have to select a preferred color to determine the personality and the game. Color image of the emerging design studio also on the client’s identity, character and color to create the image. Both the ‘segment’ is there in common. Following are some examples to see how positioning is color matching. Image and color with positioning and A brand is the industry’s outstanding young brand, brand positioning in the industry a high degree of (the image selected Everest peak). In line with the brand positioning, when applied mainly blue, bright yellow color for the secondary to appeal. ‘Blue’ prudent generosity, a sense of strong science and technology and represents a high level of achievements and