NEW good start in the six strategies.doc

 PAGE \* MERGEFORMAT 17 NEW ‘good start’ in the six strategies Practice has proved that more than 90% of the company’s success is because the new product’s market success, but the data also showed that in an industry usually only 20% of new product success based on the market, more the losers. Therefore, the rapid development of science and technology, consumer needs are constantly changing, the product introduce new accelerated era, how companies ensure that their new product to market ‘good start’, they will have to do step by step in the emphasis on research, positioning, pricing, advertising, channel, promotion, etc. work, the overall emphasis on a number of strategic and tactical planning, and the so-called ‘to being together in order to Clipsal’. The following is the author several years of practical experience in operation according to conclude that the six ‘odd’ strategy, the reason that ‘odd’ is because these innovative products to market not only in the beginning of a miracle, but also a few years after listing dominating the industry forefront. I have the honor for the very dedicated to learning. 1, Qiao took the opportunity, by boat to sea: Products and people’s success are similar, namely, the opportunity is very important. Even if we have a good quality product and promotion team, will be because ‘untimely’ and die. Therefore, the company trained to look for business opportunities, capture business opportunities, business opportunities, the ability to use very necessary. In 1999, Hisense Group, I also work on, and colleagues an opportunity to grasp the operation of a successful product launch and brand the event to enhance dual-harvest public relations activities. Early March 1999, when Bill Gates acute whirlwind visit to China and in Shenzhen in conjunction with domestic information, home appliance giants Lenovo, Haier, Backgammon and Stone 4 launched ‘Venus scheme’, to only know how to buried live the Chinese people demonstrated a compelli