New 4P marketing.doc

 PAGE \* MERGEFORMAT 10 New 4P marketing The importance of nutrition self-evident. Now wealthy people want to open a maintenance awareness, health action to enhance, every day, good eating and drinking, and by no means poor nutrition. However, it is embarrassing, maintenance Prudential duplication of efforts, sub-health problem becoming more serious. the end of last year, a survey of the Ministry of Health, sub-health status of employees accounted for 75.3%, accounted for 73.5% in Shanghai, Guangdong accounted for 73.4%. not bad money, not bad nutrition products, not bad health knowledge era, where the problem is? I think that people do not develop healthy living habits. Someone will refute, not of society to ensure a healthy environment, such as a day to eat something in the stomach in the end toxic did not poison anyone off the mark. Mengniu toxic milk “brace”, waste oil reproduction technology, production, supply and smooth the CCTV reporter popping, eco-egg producers to hire a senior makeup artist the whitewash egg shell, the prevalence of injection chickens and ducks cattle pigs unspoken rules, colored bread workshop to take root and flourish, as well as clenbuterol, drug leeks counterfeit wine ... keep track of how consumers can be assured to buy things, peace of mind to eat? Saying goes, the buyer then fine fine seller. Originally consumers do not know production insider, although wary, can they not withstand the changes of corporate marketing tricks, the end is always the victims, to eat at a disadvantage, was awfully have to pay the price for the company’s products and services. Marketing is an exchange, providing products and services to consumers, the consumer pays for products and services, such exchange based on mutual needs and preferences, aimed at the satisfaction of both parties. However, marketing is a kind of exchange, the exchange of value between consumers and businesses, including philosophy, trust, security, emotional, relationship