New breakthrough in the terminal to promote S-curve paradox.doc

 PAGE \* MERGEFORMAT 8 New breakthrough in the terminal to promote S-curve paradox Products as to achieve the material to meet the needs of carriers, the enterprise marketing activities play a very important role, which along with the arrival of the era of personalized needs be strengthened. More businesses started to pay attention products, such concerns over the marketing mix 4P Several other aspects, of course, is the corporate customers to buy the products, so customers get satisfied with the product is the most competitive power enterprise behavior. We have seen, there are more enterprises begin to focus product development, capital flows have more R amp;amp; D department. However, after thorough market research company in every possible way to develop products suitable for niche markets, there is not really into the ultimate consumer hands? As the channels of reasons, into the hands of consumers in the process far too long, and because corporate publicity and promotion are not in place, not even able to carry the role of sales from new products driving or, worse, even become the soft underbelly of sales. We know that the channel is not a physical sense of the pipes, to continuously flow unimpeded, because of the benefits of the existence of channels for a wide range of problems often arise. New products can not be fast to reach the hands of consumers, the company propaganda is not in place, business people have no confidence in the product, the main distributor of the product is not pushed in all aspects of channel blockage may result in new products can not successfully reach the front-end channels. Today, we are exploring, precisely because the non-dealer as a result of new sales of difficulties, in this case how to do this? 1, dealers an excuse for not entering new (1) store is too small to display no The dealer said that the high-sounding excuse, you take a look at this is your company’s problems before so I do shop, when mounted, but the size of