New enterprises not losing money is more important than making money!.doc

 PAGE \* MERGEFORMAT 6 New enterprises not losing money is more important than making money! ‘For three years, companies still have not been earned had the money,’ these words, we are today, I have heard no fewer than five times, each time hear feelings are very complex, and even some sentimental. The face of the gradual growth of the enterprise, regardless of the brand or product’s image or sales, as a manager, I am very pleased with the! Three years ago, when the enterprise started, I’ll set my own goals, though not lofty sentiments and aspirations, but I remain optimistic because I believe I can do in the first of a three-year plan, the ‘profit ‘two words I have never been raised, not what I do not understand the importance of the profit for the company, but I think as a manager is more immediate goal should be: lay the foundation for the enterprise, to create value for customers, the benefit for employees. In fact, also one I have never ever mentioned, it is ‘to make profits for shareholders’. Usually in business management objectives, this should be a top priority, but I thought it not true that it! However, in the face of the profit to keep a cool head and perhaps more importantly the right decisions. If any one dare to say he has done business enterprises not to make money, maybe everyone will sneer ‘do not want to make money? Nonsense! Unless the mind there are problems’, because no one company can say that investment is not to make money, why in the first three years of program I have never ever mentioned the need to create profits for shareholders, it is because there are objective reasons, do not want to make money if it is false, however, as a manager, first for his own words and deeds should be responsible, set a goal may be more than achieving a goal requires courage! After three years, recalling the past three years came flooding back, there are setbacks, there are harvest! Set ourselves the target to see the smooth completion, to be honest gr