Network in the context of brand promotion.doc

 PAGE \* MERGEFORMAT 5 Network in the context of brand promotion Along with the deepening of the national policy of promotion of home appliances to the countryside, 3G technology, promotion of the use, as well as integrated telecom operators to introduce a lot of cost voice and broadband installation of bundled consumer promotions, Internet usage becoming increasingly widespread and popular, have infiltrated many areas of . In the marketing area, the network has been increasingly affect people’s spending habits, it is also the media selection and promotion of models to the enterprise provides a new, more choice, while the enterprise has opened up a new sales channel. Brand marketing environment is thus quietly changed. There is no doubt that the status of the network as a media are increasingly strengthened, the increasing influence of increasingly wide-spread effect of the traditional media is becoming increasingly fragmented. Chase personality 8090 new generation to live and work in all aspects of the network produced a growing dependence, and its turn to become the future force in the consumer market, from this perspective, the brand promotion in online media the need for self-evident. Recently the national network television organizations ‘China’s Internet TV’ to launch, is to meet the diversity of future audiences, but also illustrates the inevitable trend of online media and influence the development of the far-reaching! Enterprises will be advertising network as the media when compared with traditional media, in addition to low cost, there are continuing a long time, a wide range of features. Traditional media such as television advertising communication, though still valid, but its effects will become more dispersed, the overall effect will also be getting worse. Insiders assert that the next half of the ads from appearing on the Internet. Therefore, enterprises, construction companies website is a priority; in the choice of advertising media, Inter