Network Competition- household electrical appliance enterprises road ahead.doc

 PAGE \* MERGEFORMAT 10 Network Competition: household electrical appliance enterprises road ahead Recently, Beijing ekon Economic Consulting Co., Ltd. released a survey in the color TV industry, caused a huge shock. According to the company said in its adopted country to cities and towns 120 stores a sample of 600, the color TV sales rankings table below shows the main product 7,8 Changhong month retail sales volume of color TV sets dropped to second place, even in September fell to No. 3 name, home Konka, TCL after. The Ministry of Information Industry ‘1998 years of major companies in sales in September kept the table ‘in the show that cumulative sales of Changhong color TV market share of 26.1%, ranking first. Konka Group, the person concerned has admitted its total sales of land or the second. It should be said that two kinds of statistical results because of the sample selected a different angle, are relatively objective and fair, but the underlying problems are reflected in the warrant our consideration. As the China Video Industry Association, the Secretary-General Mr. Lu Xiguan of view, Changhong is still the boss, it no doubt. But equally, Changhong sold in the regular malls at a disadvantage, but also an indisputable fact. 1-6 month of the domestic color TV in 1998 the total sales volume rose 15%, while Changhong has changed the trend of higher growth over the past year after year, only achieve the main income of 5.16 billion yuan, down 14.2%. According to the company reported in 1998, mainly due to adjustment of sales policy, will rely on the marketing policies of big wholesalers to large, medium and small stores and sales network, store due to a combination of sales strategy. Changhong’s the integration of the network appliance is a reflection of trends in business marketing network competition. In the past, Changhong color TV to form a unique financing of sales. In the Changhong around a large number of financiers, they buy through a bank accep