Network Economy Era Enterprise Marketing Management Change.doc

 PAGE \* MERGEFORMAT 18 Network Economy Era Enterprise Marketing Management Change Abstract: With the rapid and extensive machine technology, humanity has entered a new network. This paper discusses the Internet on the profound contemporary marketing management, the Internet environment, enterprise marketing management objects in marketing, marketing-based, marketing methods, marketing organization, marketing communication aspects and characteristics of all-round changes proposed to meet the new era of Chinese enterprises marketing management measures and proposals for change. With the rapid development of computer network technology and its widespread application, enterprise marketing management has also undergone profound changes. Then the network economy era of the Internet on enterprise marketing management how to bring the impact and challenges? The Internet environment, marketing and management of enterprises which have taken place in a fundamental change? China’s enterprises should be how to respond to a new era of marketing and management change? Conduct in-depth article on the above explored. First, the Internet on enterprise marketing management implications and challenges of Internet (Internet) is a kind of TCP / IP network protocols to connect the world’s countries and all regions, all sectors, all industries and various agencies of the computer network and computer data communications network, is the world’s only for the world’s the mass public network. The Internet Marketing field a full range of penetration, creating a new marketing model and a unique competitive advantage. (A) the creation of a new marketing model 1. Internet marketing environment will be marketing-oriented information economy, the environment of space on the network makes the parties separated by distance from the ‘difference’ is almost non-existent. Internet’s openness and public participation, attracting a growing number of Internet users, Internet number an