New Era P channel changes do not play heart drug.doc

 PAGE \* MERGEFORMAT 9 New Era P channel changes do not play heart drug Now many generic drugs business of pharmaceutical companies marketing From EMKT. chiefs a lot of energy on a smooth channel for distributors or agents to maintain the above, especially the SMEs, the basic channels are chaos, lost by leaking, Chuanhuo arbitrary prices, the layout of regional market turmoil, dealers malicious or non-malicious impulse goods, etc., and made a lot of marketing boss’s head are larger. Although there are many ready-made channel management and case management methods set out, but if they were in a specific business practice are not very practical because of the different pharmaceutical companies of the specific reality is different, and the chiefs of marketing ideas and pharmaceutical companies market the products and other differences led to a lot of ‘take-ism’ good use, especially for small and medium pharmaceutical companies marketing team, the team are less aware of, interregional, intersectoral and even the same team, poor coordination between the pharmaceutical companies has led to a waste of a lot of marketing resources, implementation of the weak is also very important. With the introduction of the new medical policy changes, the new rural cooperative and community-based pharmaceutical companies market more and more attention to the importance of marketing generic drugs elevated to unprecedented heights. However, the new rural cooperative and community-based market, do not buy the special nature of the accounts of common marketing, common marketing seems to have lost their past performance, more regional manager and director of marketing for the channel change on the generic drugs do nothing, because a simple a simple channel management has been unable to meet the needs of the new situation. In the generic drugs market, the channel’s importance is no doubt, but how reasonable period of time in the new channel planning and changes in the pharmaceutical bu