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Network marketing environment customer segmentation and marketing strategy analysis.doc

Network marketing environment customer segmentation and marketing strategy analysis.doc

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Network marketing environment customer segmentation and marketing strategy analysis

 PAGE \* MERGEFORMAT 12 Network marketing environment customer segmentation and marketing strategy analysis Abstract: Suizhuo extensive e-commerce applications in various fields, the network’s rapid expansion of shopping groups and mature enterprises to develop e-commerce and network marketing of consciousness gradually increase, so the network marketing environment, customer management theory and methods research, is that each company must face an important issue this paper in the network marketing to segment customers on the basis of e-commerce businesses face different types of customers should be taken of the marketing strategy. Keywords: network marketing, marketing strategy, customer segmentation In the 21st century, Internet technology has made rapid development, e-commerce is growing at incredible speed penetration into all areas of social development of network marketing as a new marketing channel has been a challenge to the traditional marketing Traditional marketing is to a seller’s market-oriented, focusing on the real logistics, the emphasis on product-centric marketing concept, while network marketing places a buyer’s market that is customer-oriented, focusing on the flow of information, emphasis on customer-centric business philosophy, all of the marketing are designed to meet customer needs and with our customers to establish a good and lasting close relationship, so the focus of attention should shift to constantly improve our products to how to build up customer loyalty, customer-centric customer relationship management has become electronic times the key to winning business enterprises, while the first step in customer relationship management is to conduct customer segmentation. 1. The importance of customer segmentation website As the network open and free from the limitations of the physical address of the advantages of making a shopping e-commerce site to potential customers is very wide, all around the world are busines

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