New Flexible 4P Strategy.doc

 PAGE \* MERGEFORMAT 15 New Flexible 4P Strategy Abstract: How a timely manner to meet the rapidly changing market demands, increase marketing flexibility, enterprise management faces new challenges. In this paper, namely, from the 4P product, price, distribution, promotion and communication aspects of new product marketing, discusses how to obtain a better flexibility, in order to achieve the best possible integration of results. Keywords: new products price flexible customer segmentation New products, product strategy flexible Flexible development of new products to meet customer needs and preferences for business-oriented. Enterprises should not only provide customers with the goods, but also to enrich the value of the customer, so that customers consuming certain kinds of goods have access to more of the value experience. Traditional concept that is: the decision supply the demand. As long as companies can produce, there will be customers to buy, corporate profits and productivity by the market decide. Flexible management malpractices customer needs and preferences the first place, the profit inherent in customer demand and meet customer preference items into as long as the customer needs and preferences can translate into goods or services, profit is the result of such a transformation. Therefore, the flexible management is the key to determining how to create customer value-rich program, how to address the concerns of customers, and how the customer perceived but not fully aware of the expressed desires or needs into the customer can clearly say, ‘This exactly what I want ‘product program. This kind of customer needs and preferences-oriented management is the management capacity of a challenge. Marketing environment and customer needs change in the speed, so flexible enterprise product development is an important indicator is the enterprise product to adapt to this change. First of all, product development flexibility with the product life cycle phas