New promotional road to success is not far.doc

 PAGE \* MERGEFORMAT 10 New promotional road to success is not far Recently, I was assigned to a prefecture-level market, is responsible for a certain brand of beverage delivery and promotion of new products. It is understood that in the past few years, pushing the company’s new products are in place in the city ended in failure, when the number of sales management personnel of the district that the market is too small, staff input was limited degree of lack of sufficient resources to promote new products and new distributors Promotion is also a lingering fear, it was agreed that the new products in the market is no easy task to do something. In addition, as the region’s economy is relatively more developed, the movement of people and enjoy the ‘Chinese Jews’ of our work, many young people have the entrepreneurial desire to better household economic conditions, where the unit can not stand the slightest grievance, salesman management difficult, staff turnover is relatively high. Therefore, the company’s market-based products in urban areas have been unable to improve, staff additional investment has become a burden on businesses. I am the exclusive distributor in the region, interviews, also obviously felt his negative attitude towards new product promotion. Mainly because of his company’s product distribution of the food items too, including a few pieces of old and large shipments of food items have make money. In contrast, the recent two years of follow-up services to launch new products clearly falling behind in competing products, to promote some of the obstacles and problems can not be timely and proper resolution, slow-moving goods from the dealers to bear the loss, an increase of dealers on the new risks in the operations , it is not possible to mobilize new distributors to promote the initiative and enthusiasm. At the same time, dealers in order to reduce operational risks, to divert to the downstream channel on the unsalable goods are not treated, th