New Coca-Cola market in Shandong Province Documentary.doc

 PAGE \* MERGEFORMAT 4 New Coca-Cola market in Shandong Province Documentary Coca-Cola Company as the soft drink industry leader, the product throughout the world in more than 200 countries and regions, the average daily volume of more than one billion cups consumed. 98% of the world’s recognition of everyone in Coca-Cola brands, Coca-Cola for 10 years tops first brand, brand value as high as 66 billion U.S. dollars. Why is Coca-Cola 119 years to eternity! Why is it able to so weak in today’s daily profit to dominate the beverage industry! This Coca-Cola people-oriented, providing customers with solutions that pay attention to the interests of consumers, create value for customers are inseparable. It is to meet consumer demand, based on the constant introduction of new products. 2005 in Shandong market listing of queer Tetra Pak is the case. Market Background: Shandong juice market to 16% annual rate of increase. Orange juice beverage in order to account for more than 50% of the market to become the darling of consumers. Coca-Cola’s Qoo fruit juice in children, adolescents group has established a leading brand. ‘Whether it can afford’ is the development of a secondary market in Shandong (towns and in areas with low levels of consumption) is the key. Traditional channels (grocery store terminal) of the market than the supermarket. To grab this piece of cake to eat fruit in the secondary market would have to trip from the city. Unity in Shandong juice drink market, accounting for frequency, the first one to lead the market. There is no investigation, no right to speak. Well, shook hands with the survey data, what kind of arrangement, and we made the following conclusions: 1. In recent years, rapid growth in market share of juice, we must attach importance to this market. The need to invest in the fruit juice market, manpower and resources. 2. In China Qoo in children, youth groups have been established there and the only leading brand. Need to continue to m