New Strikes Back.doc

 PAGE \* MERGEFORMAT 24 New Strikes Back Background: In the Y region, six years ago, A small local enterprises as a factory, production scale and low profitability in the face of failure when they were acquired by a beer after the rebirth of opportunity. A capacity of 12 thousands liters companies about the scale of the actual production and sales of about 6 million liters. B as a national brand, 200 km from the Y region has two production bases. Y region’s population of about 500 million, thousands of liters of beer capacity of about 8. A director of Sheng-business sales for the beer industry, one of the famous combat, once the Group of staking their claims for a beer, more than 20 years, to Y area from scratch, Sheng-led his sales team to use for six years, not only the top B brand to live long years of attack, but to use the acquired funds and brand advantages, seize the historical opportunity, let A leading enterprises became a local beer can be called a true ‘strongmen’. By the end of 2006, B brand topped the national sales champion to take the prestige, pointing its sword towards Y region A brand of beer. While the Y region, as the A core market. A comprehensive market share of beer over 50%, while the main city market share of nearly 70%. Among them, mid-range beer was A’s 2008 and 1958 single-product firm hold on boss status. The B brand goods orders chess light Shuang 520, in a passive contraction. Y area oldest beer in order to win the position, B Brand A brand a few years had to adopt various marketing From .com cookie bombardment, but no change is always difficult to oppress local snakes Medrol situation. How to prize open the door to regional markets Y become Y region’s dominant beer is a B brand dream goal. Qiao Miao-based Council, suddenly moves 2007 Chinese New Year has just passed, B brand to reposition itself in killer ‘products to upgrade the sword’ waving to the Y area beer market, profit rivals to take products to the 2008 surgery appro