New environment the hotel terminal how effective marketing-.docVIP

 PAGE \* MERGEFORMAT 10 New environment the hotel terminal how effective marketing? [I] is well known that the success of food and beverage channel operations, effective marketing are inextricably linked with the financial crisis, limited to drunk driving unexpected, especially into 2010, the limited ban on drinking and driving more and more strict, “Today I opened car, can not drink! forgive me, forgive me! “as often refused to sell consumers on the table, wine sales is also a marked decline in the face of this situation, the hotel end, the wine business, dealers are anxious, then, the hotel How effective terminal promotion, boost sales and it? Pre-class case Success is not always a mentor to guide you forward! Yang A city always drinks circles, but big names, not only because of his agency liquor, beer, drinks and other brands are the ringing of the first brands, such as: Dr D General by agents of the local well-known liquor brands strong regional brands, accounted for 40% of the total sales of liquor. but also because the total will be a little-known Yang Y brand liquor, so that the terminal in a local restaurant selling. In A City, more successful in the wine dealers, without exception, are used in “core terminal monopoly model”, respectively, buy (or contracted A / B class wine restaurant supply terminals in order to achieve the block competitive products to promote sales of their product distribution, the purpose to obtain high returns. Yang bought a total of more than 20 A / B class hotel right end of the wine supply, accounting for A / B Class Hotels 25% of the total terminal or so. In these hotels, from atmosphere to the waiter and the owner of the layout of customer relations, Yang spent a lot of thoughts always, always seemed to find out about Young’s mind of consumers, almost what he recommended wine consumers to drink wine, over the years has been the case. Yang always well aware that the success of food and beverage channel operation, w