New environment medicine and health products under the small and medium enterprise marketing outlets Merchants.doc

 PAGE \* MERGEFORMAT 10 New environment medicine and health products under the small and medium enterprise marketing outlets Merchants 1, the new environment, traditional medicine, health care products companies face a marketing dilemma Medicine and health products market over 10 years of investment development, the current market is highly mature and stable, the new enterprises to enter the threshold higher and higher, along with changes in market environment, small and medium medicine and health products investment enterprise’s survival and development is faced with significant market barriers. 1, new product development, the difficulty of getting bigger and bigger. Traditional medicine and health products investment business in the past success of product development is often successful, enterprises find that the market gaps that exist in a less competitive category of the category or the market, developing targeted products, using advertising marketing, bubbling, so that untapped market for the release of an effective and thus achieve rapid development. In this new product development under the auspices of thinking, after 10 years of product development, the current market has a high degree of homogeneity, new product development, fewer and fewer opportunities, medicine and health products investment enterprises are faced with challenges of new product development market . 2, a number of medical and health products distributor out of the market, trade dealers decline. In recent years, as consumers mature, media, prices, product homogeneity, as well as the lack of innovation in marketing mode, resulting in significant increase in the operating costs of the market, further increase the difficulty of market operations, a number of medicine and health products distributor gradually withdraw from the market into the to another, some industries, a large number of small and medium dealers have also been eliminated by the market. Industry, significantly reduc