Newspaper advertising operations of domestic and true way of false propositions.doc

 PAGE \* MERGEFORMAT 9 Newspaper advertising operations of domestic and true way of false propositions Newspaper advertising cycle of economic development growth cycle constraints At this stage, restricting the development of the root causes of the press is not new media, but the economic development cycle. CTR ad monitoring data show that in 2009 a quarter of all advertising decline slowly began to rebound in the second quarter. This is actually the economic development with China cycle is very similar to China in the first quarter GDP grew 6.1% to 7.9% in the second quarter (as shown in Figure 1. Newspaper advertising and economic development cycle is also closely fit the great cycle of .2009 Newspaper advertising revenue in the first quarter fell to historic lows, with the economic cycle corresponds to newspaper advertising also began to rise from the second quarter of high value (as shown in Figure 2. newspaper from 2009 up 22% since the second quarter, up 27% of the Beijing newspaper. lt;lt;Beijing Timesgt;gt; the first quarter of 2010 increased 37%, especially in the growth rate of 42% in April , showing rapid growth of the state. In 2010, in a series of revitalization under the policy of expanding needs, China will become the world leader in economic recovery. According to the United Nations lt;lt;2010 World Economic Situation and Prospectsgt;gt; reports and analysis of the International Monetary Fund, the world economy in 2010 bottomed, slow recovery, the global economy about 2.4% to 3.1% growth, while China’s economic growth will reach 8.8% to 9.8%, far higher than the U.S., EU, Japan and other developed economies, leading the global economy growth. the press fit the recovery cycle of economic recovery, newspaper advertising growth in the next couple of years is a high probability event. Changes in the economic cycle in terms of different media forms is a shift in the process. In the economic crisis, the press and television media consumers tr