New product- a price discrimination concept.doc

 PAGE \* MERGEFORMAT 6 New product: a ‘price discrimination’ concept Kotler raised two basic pricing methods, namely, cost-based pricing and value-based pricing, and pricing of new products to be classified and put forward against the patentability of new products and imitation of new products and different pricing strategy. Patentability of business development of new products, there are two prices of strategic options, that is, the market-skimming pricing and market penetration pricing, development of new products, imitation, there are four strategic options, that is, premium pricing strategy, economic pricing strategy, pricing strategy and high-priced good pricing strategy, companies can get in four kinds of strategy matrix analysis, locking the new product market position. The new product pricing is definitely a complex and difficult project. Competitive pricing, differential pricing, psychological pricing and promotional pricing strategies are given to enterprises in the development of new products provide a lot of pricing thinking, but these strategies in achievement of some business at the same time, some companies are also pushing confused situation. We can not jump out of the confusion of these strategies tend to seek new product pricing strategies of some hidden and innovative thinking. Thus, we study the process of product pricing strategies, new products ‘price discrimination’ concept arises spontaneously, in this kind of thinking just described, a point of view, a perspective. The so-called ‘price discrimination’ In a product survey found that the same product can be obtained for different groups of people different prices, but sales of the product is not subject to the effects of a variety of retail prices frequently rise and how to understand this phenomenon? Single pricing is to make a profit for the enterprise the most simple strategy, but left out for his own tastes consumers are willing to pay a higher price and the identity of the opport