New chapter of SME investment (I).doc

 PAGE \* MERGEFORMAT 6 New chapter of SME investment (I) Marketers work very hard in the first-line market, everyone is eager to achieve sales targets, the company completed the required assessment indicators, they can get a good salary. But in the face of the investment market is difficult to enhance the weak sales, distributors difficult to work with other issues, marketers are often overwhelmed, the low rate of goal achievement. Why did this happen? In my opinion there is no road to success to master the essentials, or do not get the key to open the door to success. Success Marketing must have a complete program of action, as marketers guide to action in the first-line market, without this guide, there is no sales target, there is no standard, not to talk about how to manipulate the market. Therefore, investment in the product before marketing staff must be able to have some method, such investment will improve the success rate. To the investment approach 1, the stranger called Merchants In the investment process, is to use the more familiar call a method, but also business case without resources, but unfortunately the method used. To see results from the test of practice, this method of sales is relatively high requirements of the comprehensive ability, to be able to have a good understanding of the brand, while with a strong negotiation skills and communication skills. of brands target customers are? where to go looking for? If the brand is the market for the third and fourth level customers, channel sink to the ground level cities, county-level cities. target customers should go to the prefecture-level cities, county-level cities to find. sales staff, through visits, the county-level city in the urban-rural network to the terminal data and information for dealers, one by one visit. by visits, talks, to be screened to select the right customers to cooperate. 2, in accordance with the brand investment. Are responsible for their own regional marke