Nice evolutions - curtain chase off the South China market.doc

 PAGE \* MERGEFORMAT 5 Nice evolutions - curtain chase off the South China market NICE 2005 is a critical year, is Nice start second cycle of completion of the second battle of the indicators, faced with a piece of South China an attractive market, NICE will not be inaction, of course, large eagle a short drive is aimed at the direction of flight, waiting for shot time. Last year in July, NICE President of Zhuang Chuan agents in Guangdong Province, predicted the meeting: Guangdong market is immune to non-development, and stressed that the price of the standard line is the lifeline of business, but also agents (distribution) business lifeline the various institutions abroad must abide by this lifeline. In order to successfully enter the South China market, Nice first thing to do is to end the work of marketing channels and markets. 1. Diaopai developed in the short term, the The channel is also based on ‘lightning’ way of building up, although the scale will not be worse than other similar enterprises, but the network response to slow. To this end, Mr. Zhuang Chuan started in 2001 to change the marketing system, from the distributor to rely entirely on the implementation of branch offices across the country establishment, direct operating supermarkets, shopping malls, trying to achieve the flat channel in order to increase market responsiveness and reduce the the middle of the cost. 2. Prior to this, the relationship between Nice and the dealers are short-term relationship, which in relation to legislation and white ‘network of a pro’ is a far cry from the alliance. Guangzhou Branch in order to straighten out the relationship between the agents had cut six agents in one breath. In addition, NICE is also actively pursuing distributors deposit system, and dealers across the country at the annual meeting repeatedly emphasized the common interests of both sides and the long-term interests, commitment to the interests of the dealer cash. 3. Nice sales staff is