New stores- it is important to survive.doc

 PAGE \* MERGEFORMAT 4 New stores: it is important to survive [Preface] and a well-known brand jewelry chain stores opened in Qingdao after a three-month struggle, finally closed down, and in its place next to the near, another men’s fashion stores are operating business for less than two months in a notice posted on the door of the transfer, it is the impression of a continuous closed in a few months has not completely disappeared two years ago, Rainbow Flower jewelry flagship store, give up a lot of decoration, staff Pre-recruitment costs, headquartered brand is also a great harm, why many stores would have caught closed position in the short term it? perspective in this article from the new store openings also analyze what’s new store openings to dry down to business is to explore how to effectively operate the store? Stores, compared with the company, because low barriers to entry, optional multi-condition, etc., become the entrepreneurial generally preferred to go it alone to seek the cause of a lot of people will shop as a step in, but the traditional market entrants generally do not have the marketing and Mode of knowledge, can only survive by luck, good luck, into a good line to earn a bad luck to open two to three months, and lose his money in a hurry to close the light switch. Own lack of funds Lack of own funds, the operators do not have the guts to be the key to their teeth, and some brand headquarters of various fees are too high, so a lot of people after the store opened, hands basically no financial support, and can only rely on store profitability, and this Once the passenger and the passenger a single scarce, no one will long teeth, the only declared dryly entrepreneurs fail if there is not enough support to run the store for more than half of the capital support, we recommend not to rush investment operations. Layout around the breakeven point As stores investor must be clear accounting of the annual breakeven point stores, rent, st