New Solutions Marketing 4P.doc

 PAGE \* MERGEFORMAT 10 New Solutions Marketing 4P Marketing Theory After many years of development and time-tested, has completed the transaction from the initial time To 4P times change, although now there are more and more enterprises begin to clients and consumers as the center, started to pay attention buyers to purchase requirements and convenience and so on, reflects the extent of marketing is to 4C theory put forward, but because of the Chinese economy particularity, the market’s overall performance is still irrational, complete customer and consumer demand as the center is only the direction of development only, 4P is still to guide the development of the modern mainstream of corporate marketing, especially in terms of fast moving consumer goods. 4P What is this? In 1960, the U.S. marketing, made famous scientist Jerome McCarthy 4P combination means that a product (Product), Price (Price), place (Place) and promotion (Promotion) of the marketing mix. Which place in the modern textbooks have been replaced by channels. 4P content is based on the results of market research can be developed to meet consumer demand for goods, products, content, including product quality, consumer sensory requirements, ability to attract the attention of consumers packaging; price that is acceptable to consumers and customers of products price; be able to quickly reach the consumer products goods on hand circulation method; promotion refers to the promotion of measures to boost product sales, primarily refers to the product publicity and promotion promotions. From the above sense, we analyze, it is easy to see 4P starting point is from the producer’s point of view, but the foundation is based on 4M (market research, market analysis, market segmentation and market positioning) based on demand manufacturing enterprises able to produce products that meet consumer demand. It emphasizes the production and consumer, that is concerned about the two. We know that a modern mark