New environment and new trends in the new movement - 2005 inventory of the Chinese Marketing China Market Outlook for 2006.doc

 PAGE \* MERGEFORMAT 29 New environment and new trends in the new movement - 2005 inventory of the Chinese Marketing China Market Outlook for 2006 Introduction: In 1905, the University of Pennsylvania in the United States to open crocy ‘Product Marketing’ course, marking the marketing theory taught at the university beginning. 100 years later, marketing has moved from theory to practice in China, the land and prosperity bloom. Now, this theory is to guide and help the 80 million marketing efforts to achieve from ‘manufactured in China’ to ‘marketing China’ changes in the dream. In 2005, China is still in the transitional period after accession to WTO. Since it is a transition, it means that the policy change, strategic adjustment, which means market transformation, marketing chaos. The marketing chaos, but also reflected the uncertainty of the marketing environment, marketing, exploration of movement and marketing of forward-looking puzzled. In fact, we already know the answer to solve marketing chaos that has just passed away this year’s world-famous E. Drucker proposed the ‘innovative’, ‘enterprise has two - and only two - basic functions: Marketing and innovation. Only marketing and innovation can produce economic results, all the rest are costs. ‘However, know that marketing innovation can answer marketing chaos, does not mean that we already know how to innovate. Read the history of a wise, knowing the history of reference today. Here, we draw on economics, time series forecasting methods the basic idea, first in 2005 the new changes in China’s marketing environment and corporate marketing, new action were reviewed and summarized interpretation of analysis, and then accordingly in 2006 a new marketing trend extrapolation forecasting with a view to marketing, chaotic period of China in the marketing colleagues in the coming year’s marketing operations in a useful reference point. (It is worth mentioning that we have in every part of the one on the topic