Niche Strategy- Globalization Strategies of Chinese Enterprises.doc

 PAGE \* MERGEFORMAT 25 Niche Strategy: Globalization Strategies of Chinese Enterprises China’s accession to WTO, market access and market globalization, Chinese enterprises have become an inevitable choice. China’s enterprises should not only bear the multinational corporations in China to bring home the competitive pressures, but also the land of others and compete with foreign companies. Chinese enterprises to enter the international market, not just with local companies fight for market, but also with other international companies to seize the shares. Industry, market, customers faced with the globalization of the enterprise is not to do global marketing issues, but how to carry out global marketing issues. Faced by enterprises to obtain a comparative advantage in global competition can survive, otherwise the competition is bound to be at a disadvantage, and even a threat to their survival. According to the overall strength of Chinese enterprises at a disadvantage in the actual situations and learn from Japan and other countries at a disadvantage in their own companies taken during the accumulation of successful experience in marketing strategy, this paper discusses the globalization of Chinese enterprises at this stage to adopt a niche marketing strategy and the wisdom of how to implement the niche strategy. First, niche strategy, proposed by Theorists was made to carry out global marketing enterprises in our country when a strong attack, first tackling the difficult part, as if the only way to show the strength of Chinese enterprises. Such disregard of the enterprises themselves, said the actual blind approach in easily lead to ‘leftist’ adventurism of the growth is not conducive to long-term development of Chinese enterprises. Person to do a market niche (Market Nicher) there is no question of embarrassment, as long as a foothold in the international market and to take root and flourish, ‘winner is not subject to condemnation of the’ rational business