New terms from drug sales to see new trends in marketing.doc

 PAGE \* MERGEFORMAT 6 New terms from drug sales to see new trends in marketing The past two years, with the improvement of the degree of chain pharmacies and pharmaceutical marketing development, a number of pharmaceutical marketing, new terms came into being, these new words are from a different extent, reflected some of the new model of drug marketing, new methods, new trends. Of which is now part of Analysis. A devaluation variety of rapid economic development has greatly enriched products, the degree of homogeneity is also increasing. In China, a single 1 Liu Wei Di Huang Wan is currently in production there are hundreds of pharmaceutical companies. In this case, a number of pharmaceutical companies in the product concept and market positioning to seek differentiation, the brand-building, and some pharmacy chains were formed with the interests of the alliance, more objective in ensuring the profitability of pharmacy at the same time, and then come up with returned to the pharmacy portion of the costs and business staff to make their products in the pharmacy terminal access to devaluation, thus opening the market to enhance sales. According to statistics, OTC products in the size of the terminal sales, 50%, depending on whether the pharmacy staff recommendation, 40% devaluation of the pharmacy to see whether the species is, the profits of pharmacies species, 10% is a natural sell. View of this, the end product is the impact of devaluation varieties of its sales are enormous. Devaluation species are in larger, more standardized practices and the development of a better chain of pharmacies, such as Shenzhen Neptunus stars, Chongqing and equality. If you want to be a product of the devaluation varieties of the first drugstore chain to meet the end-higher profits. Circumstances at a reasonable cost, for us to reach devaluation is to become a pharmacy sales of our Promoters, will end the sale of products play a significant role in promoting. At present To a ce