New front in the field of skin care.doc

 PAGE \* MERGEFORMAT 4 New front in the field of skin care In recent years, the field of female mature skin care, general care of women no longer act as a luxury, because it will naturally need to be similar to the morning to get up the habit like brushing your teeth. And from the product supply source for formation of several major factions: the European system, the U.S. Department of Japanese, Korean series, domestics. from the product price on the distinction: the first one is still a luxury for most people, mainly by Estee Lauder, Dior as the leading occupation of an international brand, the second block, is leading the majority of domestic consumers, and actually take a more monopolistic market share in L’Oreal, Olay, Shiseido and other joint ventures and a few domestic brands, and the third block, all can the current level of GDP to meet the domestic civilian skin care brand, L’Oreal mainly by the park, Natural Church, European Poetry Man and other national brands represented, of course, from the channel point of view, whether it is in the high-end department store channel, the mass of the mall or the KA, or specialty stores non-mainstream channels in the channel are dominant. In today’s almost a joke, than a place to sell cosmetics to sell more than meters. Now walk around the market down, the most heard word, is definitely “not do cosmetics now, ah, increasing pressure on manufacturers to dealers, distributors passive pressure down to the task.” But if we return to over to God, under the cool-headed analysis of this issue, is not difficult to draw conclusions. At present, the brand every day, play in full swing, but in fact are in a small room naughty. We can not enter the mainstream channels, and franchise stores, a non-mainstream market size is always the established channels, and last year’s figures: According to the domestic cosmetics industry Association figures show that overall domestic total size skin care + cosmetics billion in 1000, while