Network reconfiguration and create together.doc

 PAGE \* MERGEFORMAT 3 Network reconfiguration and create together The housing market when the winter cold pressing, Chengdu is in full swing, more than a dozen real estate companies jointly ‘purchase bus’. Holiday home buyers by ‘purchase bus’ to a number of real estate companies on-site evaluation, freedom of choice. As buyers and sellers closer together, to see more clearly, the results have been satisfactory results. Behind this satisfaction, showing, these retailers are a unique business philosophy - the parts as a whole, resource sharing, marketing network reconfiguration. Most vendors in the market from the date on the establishment of a strictly exclusive marketing network, and as time goes on, the performance of the strong survived. In their own network systems, other companies can not cross the utmost limit. This point is particularly prominent brand-name enterprises. Pepsi and Coca-Cola to establish its own dealer can not sell each other’s products. This approach to maintaining its market share played a certain role, but in fragmented situations, firms in their respective division of the market, most of them will have been demoted Young people (vendors, if not to do so, dealers will also do so), In this makes many potential consumers feel real to the enemy, to a certain extent affected the increase in the total market consumption. At the same time, fierce competition and the limitations of their own strength, so that manufacturers increased transaction costs, lower product prices, services, measures are not in place, not only detrimental to the interests of manufacturers and consumers themselves, but will also cause confusion in the market order. Countless hands and rushing to stretch the same piece of cake, the result is a double waste of markets and resources. Marketing network reconfiguration is a collection of several companies market and resources together for competition, to achieve complementarity and mutual insurance purposes. Through