Network marketing to enhance value through the Olympic Games.doc

 PAGE \* MERGEFORMAT 6 Network marketing to enhance value through the Olympic Games Since March 2008 the Olympic torch relay since the beginning of the Olympic channel for each site the explosive growth of user traffic, user stickiness significantly increased, which also stimulate the use of sticky web-related channels increases, the Olympic network marketing for advertisers offer an immense opportunity. According to iResearch iResearch Consulting latest Internet users a continuous user behavior research system iUserTracker the latest data show that, with the Olympics approaching, the Olympic site the user traffic channels showed rapid growth. IResearch Consulting believes that with the Olympics approaching, the Olympic torch relay and other upstream activities progressed, netizens degree of concern for the Olympics channel more and more strengthened, and the user acceptance of the Olympic theme of advertising will also be getting higher and higher, the relevant network The marketing value of the media will be further improved. Rapid growth in user traffic Olympic Channels According to the latest data iResearch Consulting shows that since March 2008 since the beginning of the Olympic torch relay, the web site monthly coverage of the Olympic Games the number of channels increased explosively, in March 2008 has reached 35.654 million people, compared with February 2008 were 14.311 million growth of 149.1 percent, in April to continue to maintain a rapid growth, reaching 56.23 million people. ‘Chinese New Year Golden Week’ on the Olympic channel flow does not have a significant impact, in February fell by only 3.7%, and significantly increase after the holiday. Olympic news channels account for the user traffic type proportion of the total flow of services there have been a larger increase in April 2008 this proportion had reached 38.2%, while in April 2008 compared with the Olympics channel of user traffic after the Spring Festival traffic picked up signifi